Creative Director / Copywriter
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Minute Maid Aguas Frescas - Refreshing AF

 Minute Maid Aguas Frescas is Refreshing AF. And for all you concerned citizens out there, AF means Aguas Frescas or does it? Check out how we launched the campaign on social that delighted millions and upset millions more. Who knew abbreviations were such a hot button issue? Oh and that TikTok-y voice was a real person, she just sounds like a robot.

Portfolio

Strawberry

Mango

Hibiscus


Social Carousels